A Background on our Labels

28 August 2017

As much as our wines reflect the terroir of their established roots along the Piekenierskloof mountains, so our labels take inspiration from the soldiers that once protected the pass.

Distinguished by their unique attire and long lances, the Dutch Piekeniers (soldiers) are our selected icons for the expansive Piekenierskloof Pass. With two decades of democracy behind us, we thought we’d effectively ‘disarm’ our soldiers, placing their efforts into more constructive and fruitful actions for our labels. Following an almost balletic routine of stances and gestures, we’ve re-appropriated our soldiers to represent a relevant philosophical or practical positive that talks to everything we are about – philosophy, peace, liberty and freedom, new beginnings, foundations, establishing new roots, harvest and enjoying the fruits of our labour.

We’ve topped our look with a vibrant orange that tips its hat towards both the Dutch origins of our name and that of the region’s history of citrus farming. Cheers!

Piekenierskloof Logo

SIGN UP FOR OUR NEWSLETTER AND GET

R50 OFF*

YOUR NEXT PURCHASE!

We’ll only send you emails if we have a new product, special event or promotion for you!

*Can not be used in conjunction with other coupons and is not valid for products that are on sale.